The Fuji TV scandal has rocked Japan, exposing deep issues within one of the country’s most influential television networks. Allegations of sexual misconduct involving Masahiro Nakai have triggered resignations at the highest level, mass advertiser withdrawal, and an overwhelming public outcry.
Masahiro Nakai Accused of Sexual Misconduct
Masahiro Nakai, a former SMAP idol and a well-known media figure, faces serious allegations. A woman in her 20s, referred to as “X,” accused Nakai of engaging in non-consensual sexual activity after a private dinner in June 2023.
According to reports, Fuji TV staff helped arrange the meeting. Afterward, Nakai’s team reached a private settlement with the woman, which many saw as a move to bury the scandal.
Fuji TV Executives Ignored the Warning Signs
X shared her story with a female announcer at Fuji TV. The announcer reported it to her superiors, expecting the company to take swift action. However, executives met Nakai behind closed doors and chose not to open an official investigation.
Instead of following ethical guidelines, they prioritized secrecy. They later claimed they wanted to protect the victim’s privacy, but the public viewed it as a clear attempt to avoid accountability.
Mishandled Press Conferences Increased the Outrage
On January 17, Fuji TV held its first press conference. Unfortunately, it did not go well. The event barred TV cameras and only a few media outlets gained access. This lack of transparency fueled public suspicion.
Facing continued criticism, the network hosted a second press conference on January 27. It lasted more than 10 hours. Even so, executives failed to offer clear answers, and the meeting left viewers with more questions than confidence.
Major Advertisers Abandon Fuji TV
The scandal hit Fuji TV where it hurts most — the bank account. Key sponsors, including Toyota, Nissan, Nintendo, Kirin Beverages, and Seven & I Holdings, suspended their advertisements.
Additionally, the Japanese government pulled four campaigns from the network. Although ministers will still appear on news programs, the message is clear: Fuji TV must regain trust before it can expect support.
Top Executives Step Down
As pressure mounted, Chairman Shuji Kano and President Koichi Minato resigned. Both men admitted that the network had lost public confidence. Minato, in particular, acknowledged communication failures and the absence of a formal internal inquiry.
Meanwhile, Nakai announced his retirement from the entertainment industry, a move seen as damage control in the wake of growing backlash.
Fuji TV’s Financial Health Takes a Nosedive
As expected, the network’s earnings forecast plunged. Executives revised the net profit projection to 9.8 billion yen, down from an initial 29 billion yen (roughly $186.7 million). Operating profit was also cut in half.
The financial impact may stretch beyond the current fiscal year. Until Fuji TV addresses public and commercial concerns, its profitability remains uncertain.
Fuji TV Promises Reforms — Can It Deliver?
In an effort to recover, Fuji TV formed an independent investigation committee. The committee is expected to submit a full report in March. Company leaders claim they are committed to overhauling corporate governance and rebuilding ethical practices.
Even so, many remain skeptical. The damage is extensive, and the road to recovery requires more than apologies. Transparent reforms, honest communication, and tangible actions will determine whether the network can rebuild its reputation.
A Nation Watches and Waits
The Fuji TV scandal has become more than a corporate crisis. It has sparked a national conversation about media ethics, corporate responsibility, and the treatment of women in Japan’s entertainment industry.
Ultimately, Fuji TV’s future rests on its willingness to change. The public demands accountability, and the spotlight will not fade anytime soon.
Final Thoughts
This scandal highlights the risks of internal secrecy and the power of public accountability. While Fuji TV once shaped Japan’s media landscape, it now faces the challenge of rebuilding from the ground up. Transparency, honesty, and reform are no longer optional — they’re essential.